Marketing & Sales Do’s and Don’ts for Contractors 2 hours – #010-137

This course addresses the various types of marketing and advertising for construction companies. Starting with how to define your ideal client and job, the course describes effective advertising and websites. There is also discussion of referrals, lead-generating companies, leads, price-cutting, job-history books, and how to become the “contractor of choice.” Instructor: Michael Stone, former residential contractor, author and consultant for over five decades. Author of “Markup & Profit: A Contractor’s Guide Revisited.”